Branding
How I’ve empowered brands to define and leverage their unique voices
Velir
I led a rebrand of Velir, establishing an official brand voice for my agency and writing a brand book for employees at the company.
National Homebuilder Client
I shepherded a national homebuilder through exercises to express its brand voice and crafted documentation to help its marketers use that voice correctly.
Voice
First, I conducted a workshop with the client to establish a brand voice, which I fleshed out with examples in the following guide.
Next, I directed a workshop to explain key phrases from the client’s vernacular, to dictate how its marketers use them.
Vocabulary
Playbook
Lastly, I developed a content playbook for the client’s regional staff to ensure consistency in their marketing efforts.
Credit Union Client
I guided a large credit union in defining its brand voice as part of a larger website redesign and copywriting project.
