SEO-Focused Copy
How I’ve crafted strategic SEO copy to achieve impactful results
National
Homebuilder Client
Collaborating directly with a national homebuilder on two concurrent copywriting projects, I managed freelancers who wrote and optimized content with Surfer SEO. I edited all copy to eliminate errors and ensure it aligned with the client’s brand voice.
Community Pages
I streamlined the client’s community pages to capture more leads by targeting high-value keywords and topics to widen their search ranking potential. In five months, we generated 108 pages, each at least 2,500 words.
Blog Posts
I edited blog posts on common topics that homebuyers search for, helping the client expand awareness about its expertise and the homes it builds. In four months, we completed 22 blog posts, each 1,000-2,500 words.
Multi-Family Construction & Property Management Client
Working with a multi-family construction on a property management company, I provided targeted keyword recommendations on a page-by-page basis. In a follow-up project, I crafted local dining and shopping articles to expand the terms they could rank for.
Targeted SEO Recommendations
I analyzed the homepages of specific luxury apartment buildings on a component level. Then, leveraging keyword research, I provided recommendations for how to add keywords throughout them in new components, existing copy, and metadata to boost search rankings.
Local Dining & Shopping Listicles
I created listicles about dining and shopping around the client’s properties to increase awareness about them and establish local subject matter expertise. Optimizing the articles in Surfer SEO, I helped the client achieve first-place results in Google for local shopping and dining searches.