Print & Digital Ads
Conversational, attention-grabbing ads I’ve composed for a variety of publications and mediums
Print Ads
MCPHS
The Client: Massachusetts College of Pharmacy and Health Sciences (MCPHS), a healthcare-focused university with campuses in Boston, MA; Worcester, MA; and Manchester, NH.
My Work: Ads in local daily newspapers and industry publications, raising awareness about MCPHS advanced degree programs for working professionals. Their CTAs drove audiences to learn more and request information about the programs.
I also authored bus ads that ran on the WRTA in Worcester, MA, prompting parents of young children and seniors to book eye exams at the MCPHS Optometry clinic. This allowed them to access free and low-cost care while providing students with valuable clinical experience.
Velir
The Client: Velir, a B2B digital marketing agency, founded in 2000, and my former employer.
My Work: An ad for Urban Land Institute (ULI) Magazine, raising awareness about Velir’s digital services to ULI members, who work in land development. The CTA asked them to reach out with their digital marketing needs.
Click to view MCPHS Legal Nursing Consultant (LNC) ad
Click to view MCPHS Online Metro ad
Click to view Velir ULI Magazine ad
Click to view MCPHS WRTA bus ads
MCPHS Optometry ad on a bus in Worcester
MCPHS Optometry ad inside a bus in Worcester
Digital Ads
MCPHS
My Work: Website ads for professionals in associations like ASE (American Society of Echocardiography), who might be looking to enhance their careers with advanced degrees, and prospective students interested in pursuing online degree programs. The ads’ CTAs were to learn more about the programs.
Digital ads displayed on flat screens across campus that inspired current students and faculty to learn more about online degree programs, to help them advance their careers.
Velir
My Work: A digital ad to support the print one in Urban Land Institute (ULI) Magazine, advertising Velir’s services to ULI members.
An ad for Velir’s Drupal and Acquia services for prospective customers at the tradeshow, Acquia Engage, with the goal of having attendees connect with Velir in person and learn about the agency’s services.
Ads for current and prospective clients promoting Velir’s webinar on how to migrate to Google Analytics 4, with CTAs to register.
