Blog Posts
Compelling blog posts I've written to help brands educate their audiences and improve their search rankings
Velir
The Client: Velir, a B2B digital marketing agency, founded in 2000.
My Work: As Velir’s Senior Copywriter and Content Manager, I edited hundreds of blog posts over six years, collaborating with highly technical subject-matter experts to fine-tune their work. I reorganized content and rewrote introductions and conclusions. Additionally, I crafted SEO-driven headlines, meta descriptions, and social media posts to maximize their ability to generate awareness about Velir’s expertise and drive sales inquiries.
I also wrote and contributed my own blog posts to Velir’s blog, aligned with the same sales objectives, including an accessible guide to writing accessible content and other posts on how associations and higher education organizations could pivot in the wake of COVID-19.
Intronis
The Client: Intronis Cloud Backup (now part of Barracuda MSP), a B2B SaaS company that provided online backup software to managed service providers (MSPs) who resold the product to their IT clients.
My Work: Using my knowledge as a support engineer at Intronis, I wrote blog posts on how MSPs could position themselves as online backup experts and save time installing software for clients. I also penned a post for the industry blog MSP Mentor on questions MSPs should ask when evaluating online backup vendors.
Film & Book Reviews
For the past 15+ years, I’ve been a freelance film critic and entertainment journalist writing for sites like Starpulse.com, NewEnglandFilm.com, and The Independent. I’ve also created hundreds of film and book reviews for my personal blog, Reel Recon.