UX Copywriting

How I’ve helped brands serve innovative and accessible new digital experiences with dynamic UX copy

American College of Radiology (ACR)

The Client: American College of Radiology® (ACR®), a 100+ year-old professional association that represents more than 40,000 diagnostic and interventional radiologists, radiation oncologists, nuclear medicine physicians, and medical physicists.

My Work: During a website redesign for ACR’s 100th anniversary, I crafted UX copy based on ACR’s bold new mission: Inspire the Radiologists of the Future.

I collaborated with designers to simplify complex information architecture, prioritize high-value content, and create user-first designs centered on ACR’s organization’s value propositions to drive member acquisition and retention.

The Results:

+43% downloads year-over-year (YoY)
+49% completion rate going from View Item to Purchase for mobile users
+186% video plays YoY and 2.5 plays per user

Click to view full UX copy for ACR's Homepage

Click to view full UX copy for ACR's Join page

Click to view full UX copy for ACR's Membership Hub page

Click to view full UX copy for ACR's Member Dashboard

Click to view full UX copy for ACR's Modality page

Click to view full UX copy for ACR's Courses and Events page

Suncoast Credit Union

The Client: Suncoast Credit Union is the largest credit union in Florida. Their mission is to improve the quality of their members' lives by maintaining a strong, secure, and innovative credit union.

My Work: During a website redesign for Suncoast, I created UX copy to help them establish a new, accessible, inclusive digital experience on par with major financial brands. This included writing supporting copy for a variety of page templates and components.

The Results:

+14% engaged users per session increased
+8% new member applications
+26% new memberships

Click to view full UX copy for Suncoast's Homepage

Click to view full UX copy for Suncoast's Landing page

Click to view full UX copy for Suncoast's Detail page

Click to view full UX copy for Suncoast's Offerings page

Schusterman Family Philanthropies

The Client: Since 1987, Charles and Lynn Schusterman Family Philanthropies has worked to ensure a vibrant future for the Jewish people, the State of Israel, and their hometown of Tulsa, Oklahoma.

My Work: Schusterman Family Philanthropies was redesigning their website as part of an organizational rebrand, and during the project, I leveraged their updated voice and tone to craft bold UX copy that promoted the organization’s mission. I also collaborated with designers to streamline the site’s components and templates so resources could be surfaced more efficiently for users.

The Results: