Case Studies & Whitepapers
Incisive data-driven case studies, I’ve written about client wins and insightful thought-leadership, I’ve packaged into whitepapers
The Client: Velir, a B2B digital marketing agency, founded in 2000.
My Work: During my five years as a copywriter and content manager at Velir, I wrote and edited over 50 case studies that demonstrate the value of Velir’s services to its clients. Velir used these case studies on its website and in new business presentations to sell its services to new clients.
The Results: I shared success stories from clients across industries, including financial services, healthcare, B2B, B2C, associations, educational and cultural institutions, and mission-driven nonprofits and NGOs. Here’s a sampling of my work, but you can also view Velir’s site for a comprehensive overview of the case studies I’ve developed.
Associations
B2C
B2B
Educational & Cultural Institutions
Financial Services
Healthcare
Mission-Driven Nonprofits & NGOs
Velir Whitepapers
My Work: While at Velir, I developed thought leadership through more than 30 whitepapers that the agency used to promote its subject matter expertise on campaign landing pages and sell its services at trade shows, such as Sitecore Symposium and Acquia Engage.
The Results: Polished whitepapers that demonstrated Velir’s expertise and attracted new business.