Print Materials
Memorable, goal-driven postcards and tradeshow collateral I’ve created
Postcards
The Client: Massachusetts College of Pharmacy and Health Sciences (MCPHS), a healthcare-focused university with campuses in Boston, MA; Worcester, MA; and Manchester, NH.
My Work: A campaign to raise awareness about the new mobile-friendly MCPHS alumni site, encouraging alumni, especially young alumni, to stay more connected with the university by visiting the site.
A campaign to inspire alumni to give money before reunion, with a theme based on the year's reunion at the Boston Aquarium.
A campaign to motivate MCPHS alumni and friends to donate bricks of support to patio projects on the Boston, MA, and Worcester, MA campuses.
A campaign to raise awareness about the MCPHS MS in Pediatric and Congenital Echocardiography, and drive current medical sonographers to pursue this advanced degree.
Click to view MCPHS alumni website postcard
Click to view MCPHS class gift postcard
Click to view MCPHS Lay a Foundation postcard
Click to view MCPHS Echocardiography postcard
Letters &
Student Profiles
The Client: MCPHS
My Work: Letters to accepted students to get them excited about their majors and drive deposits. This includes letters to parents of students accepted into alternate majors, educating them about the benefits of those programs, as well as student interviews and letters written in the students’ voices, providing a glimpse into what life is like in that major.
Tradeshow Collateral
The Client: Velir, a B2B digital marketing agency, founded in 2000.
My Work: A brochure to provide tradeshow booth visitors with a high-level overview of Velir’s services and clients, driving them to take the next step by connecting with Velir.
One and two-pagers for an Optimizely tradeshow on the benefits of leveraging Velir and Optimizely’s services together with CTAs to contact Velir.
Click to view Velir tradeshow brochure
Click to view Optimizely Exceptional Digital Experiences piece
Click to view Optimizely CMP piece